What are your blogging resolutions?

View this email in your browser What are your blogging resolutions?   Happy New Year to the entire Federated Media Publishing community! With the New Year comes new opportunities and we can't wait to share with you all of the exciting stuff we've been working on here at Federated Media. Q1 is shaping up to provide you, our publishers, with an array of new products and services that will help you grow your audience and make more money. In addition to what we have planned, we always want to hear from our community about the kinds of tools that would be most helpful so please feel free to reach out to me directly.  It is our New Year's resolution to continue to foster an ecosystem where independent and influential publishers thrive, and we are super excited about what lies ahead.  May you have a happy, healthy, and safe new year.    --John Battelle 6 Must-Follow Social Media Rules   As a social media strategist, one of the first—and most-common—questions I'm asked by clients and friends alike is, "How can I get more __________ on my social media accounts?" The desired outcome varies, but usually includes "followers," "likes," "clicks" and other key metrics that the person or brand wants to boost. Chris Rackliffe, Federated Media's Social Media Editor, provides 6 rules to take your brand's social media presence to the next level. Check the article out to learn more! Q1 Strategies To Consider   Historically, when Q4 and the holiday season come to an end, brands pull back on their advertising dollars as Q1 and the new year commence. We expect this year to be no different and want to take this opportunity to remind our publishers that it is normal to initially see lower fill rates and CPMs than what you saw in Q4. As advertising spend ramps back up, take some time to explore different ways to expand your advertising strategy and grow your readership. Read on to learn more! From The FM Bookshelf   At the start of every year, it's natural to reflect on the past year and to start thinking about the months ahead. As a content creator, that means looking at what really resonated with the audience and analyzing what didn't go as planned in the success department. While these titles from 2012-2013 mainly focus on content marketing, many are relevant to anyone producing content. Check the list out here.   Publisher Spotlight: Apartment 34 This month we caught up with Federated Media publisher Erin Hiestra, the voice behind Apartment 34 , a site dedicated to helping readers add sophisticated style to their everyday lives. Read on to learn more about Erin's blogging endeavor! Campaign Highlight: Subaru Federated Media recently launched a campaign with Subaru that revolved around the idea of "adventure". Working with a few of our publishers, we created this concept of "adventure roulette" where we found ways to push our authors outside of their comfort zones to try something new and challenging. Check out the adventures that The Inertia, Handmade Charlotte, and inHabitat embarked on, and start 2014 off right by using these ideas to start planning some adventures of your own!    Publisher Props Just a few shout-outs to our pubs making news, and in the news: Brittany Gibbons of Brittanyherself.com has inked a huge book deal for the 2015 release of her first memoir, Fat Girl Walking. Brittany has also been featured in the Ladies Home Journal as one of the 16 Women Who Made The World Happier This Year! Leander Kahney of CultofMac has released his critically acclaimed book, Jony Ive: The Genius Behind Apple's Greatest Products. Matt Armendariz of Matt Bites, and Alice Yoo and Eugene Kim of My Modern Metropolis were recently featured on LifeScoop, a website sponsored by Intel that examines the intersection of lifestyle and technology. The Everygirl has re-designed their site to help ring in the New Year. Wise Bread was named one of the ten financial blogs you should read by the Today Show. Did we miss your news? We'd love to hear and share your good news. Send us a note and we'll include it in an upcoming newsletter.  Programmatic Insights   Interested in learning more about RTB ( real-time bidding) and the trends in ad-viewability? Check out this panel that our COO, Walter Knapp, participated in for Magnetics' Viewability Series. Take advantage of all of FM's services We've increased our capabilities to include mobile, video pre-roll, and international ad services. If you're interested in working with us to take advantage of these services, please contact us at the following emails: Video pre-roll inquiries Mobile inquiries  International inquiries Ad Serving Inquires Video Syndication Are you interested in utilizing video pre-roll advertisements, but don't currently have video inventory? Federated Media can help! In conjunction with OneScreen, we are now able to offer vertical-specific video playlists that can run our pre-roll ad tags.   This is a great way to ensure you are getting the most out of the increase in Q4 ad spend. Are you interested in learning more? Contact our team for more information and to get started right away! How are we doing? We want to make sure to send relevant information your way so we would love your feedback. If you do not wish to receive future newsletters, unsubscribe here.   Not currently working with us? We'd love to welcome you as one of our FMX publishers. Our advertising services and real-time audience analytics help online publishers grow their site, build their business and make more money. Sign up today!    Follow Us On Twitter   Join Us On Facebook FMX FAQ | FMC HELP | PRIVACY POLICY | UNSUBSCRIBE 1 Beach Street . Suite 301. San Francisco CA 94133